Meet Lee | Financial Lead at Goodraze and Advocate for Ethical Growth

MEET THE TEAM

Get to
know Lee

Co-Founder & Director of

Finance & Compliance

"In an industry where trust and transparency matter, this model offers something refreshingly different — a business that’s commercially viable, operationally sound, and built with purpose at its core. It’s rare to see a brand so committed to doing good while also making good business sense."

— Lee Perriam

"

Lee brings over three decades of experience in accounting, finance, and business operations. As Managing Director of Pure Cloud Accounting, he leads a team that goes beyond the numbers — helping clients understand their finances in context, navigate legislation, and make strategic decisions with confidence. From startups to established enterprises, Lee’s strength lies in simplifying complexity and providing financial clarity.

Supporting smarter business decisions

As an expert in finance and compliance, Lee supports business owners across sectors with pragmatic advice rooted in real-world application. Whether it’s interpreting the latest tax changes or planning for future growth, his focus is always on delivering insight that’s not only technically correct, but genuinely useful. Clients value his straight-talking approach, strategic thinking, and ability to see the bigger picture without losing sight of the detail.

A trusted voice in finance and compliance

Profile

Lee founded Pure Cloud Accounting to provide a more forward-thinking, approachable accountancy service for modern businesses. He is a qualified accountant with extensive experience across industries, including e-commerce, construction, and hospitality. With a background in both practice and commercial finance, he understands the pressures clients face and works to offer support that’s responsive, knowledgeable, and proactive.