Meet Brooke | Brand Strategist Behind Goodraze’s Mission-Led Marketing

MEET THE TEAM

Get to
know Brooke

Director of Marketing

& Branding

"I didn’t join Goodraze just to market a mobile network, I joined because I believe in what it stands for. In a space dominated by the network giants, this brand is doing something different: building connection with purpose. For me, that’s what marketing should be, clear, honest, and meaningful. I’m here to make sure every part of the customer journey reflects that. If someone walks away feeling informed, empowered, or inspired to do good — we’ve done our job."

— Brooke Heydon

"

Championing meaningful brands

Brooke Heydon is the strategic lead behind Goodraze’s brand and customer experience. With over a decade of experience in brand marketing, her career spans in-house and agency roles across the hospitality, tech, B2B, and social enterprise sectors. She brings deep expertise in connecting brands to people — creating marketing that feels personal, clear, and genuinely valuable.

At Goodraze, Brooke oversees everything that touches the customer — from website structure and copy to campaign messaging, brand partnerships, and digital strategy. Her work focuses on making purpose-driven marketing commercially effective, ensuring that Goodraze’s mission is consistently reflected across every platform, page, and post.

With a first-class degree in journalism and a background in both writing and design, Brooke blends analytical thinking with creative delivery. She founded Truene Creative in 2019, leading marketing for organisations across Kent and the UK. Her agency now supports Goodraze as a long-term partner, helping shape and scale its brand presence from the ground up.

Brooke's approach is hands-on and insight-driven. She believes in simplifying the complex and creating campaigns that deliver clarity, action, and emotional connection. From launching new platforms to refining the smallest sentence on a SIM plan page, Brooke ensures every touchpoint is aligned with the brand's values — and built to perform.

Shaping brand presence from the ground up

Profile

Brooke Heydon is a senior marketing strategist and founder of Truene Creative. She has worked across brand development, digital marketing, and strategic communications for over ten years. With a foundation in journalism and a practical understanding of commercial growth, Brooke’s work focuses on connecting business goals with creative impact. She now leads all marketing activity for Goodraze, from brand architecture to digital rollout — helping bring the brand to market and drive long-term adoption.