Meet Blair | Founder of Goodraze Mobile and Champion of Purpose-Driven Tech

MEET THE TEAM

Get to
know Blair

Managing Director

"I launched C4C Mobile because I saw a gap — not just in service, but in values. Businesses wanted better telecoms, and people wanted to do good. So I built a platform that delivers both. Goodraze is the natural next step — it’s about making giving as easy and integrated as staying connected."

— Blair Papworth

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Blair Papworth is the Co-Founder of Goodraze and CEO of C4C Mobile, two purpose-driven ventures built to prove that connectivity can be a force for good. With over 15 years’ experience in telecoms and commercial strategy, Blair has led the development of scalable, customer-first solutions that serve both businesses and social causes.

At Goodraze, she brings this same vision to life — transforming everyday mobile plans into meaningful, long-term support for charities across the UK.

A telecoms leader with purpose at the core

For Blair, Goodraze isn’t just a business — it’s a cause rooted in lived experience. Having gone through cancer herself, she knows what it means to rely on support services that are often taken for granted. That perspective has shaped every part of Goodraze’s model — from how charities are selected, to the ease with which supporters can contribute.

Blair believes that giving shouldn’t be difficult, time-consuming, or something reserved for special moments. It should be built into life. Goodraze was created to make that belief a reality — enabling people to support causes close to their heart, just by using their phone. It’s a quiet but powerful way to pay it forward — something Blair understands more than most.

Why Blair decided to create Goodraze

Profile

Blair is a purpose-driven business leader with over 15 years’ experience in the telecommunications sector. As the founder and CEO of C4C Mobile and Co-Founder of Goodraze, she combines commercial expertise with social impact — helping people and organisations stay connected, while giving back to causes that matter. Her leadership is informed by both professional insight and personal experience, having faced cancer first-hand. Blair is passionate about building partnerships that are scalable, ethical, and built to last.